Marketing Research for Yelp in the Brazilian Market Term Paper

Marketing Research for Yelp in the Brazilian Market - Term Paper Example If you feel that any of the steps mentioned in the proposal contradict with your expectations, kindly notify us so that we may be able to make the relevant modification on a timely basis. BACKGROUND: Yelp is planning to provide its services to the Brazilian users regarding Brazilian markets and this research report would assist Yelp in initiating its operations in Brazil. The research report would include a comprehensive study of various factors that will help the organization understand the manner in which Brazilian businesses operate and the ways in which it can engage the Brazilian users. RESEARCH OBJECTIVE: The purpose of this research is to ensure whether it would be feasible for Yelp to start operating in Brazil. The research report would provide the factors that are responsible for the success of Yelp in other territories and an analysis of the fact whether those factors would be feasible in Brazil. The findings of the research report would assist Yelp in understanding the environment of Brazilian markets and modifying its strategy for entering in the Brazilian market accordingly. RESEARCH METHODOLOGY: The research methodology to be followed would consist of primary research and secondary research. In primary research, the relevant information would be acquired directly from the users, while in secondary research, the information already available from different sources would be analyzed and it would be determined whether such information can be utilized for the purposes of this research. The primary research would be conducted through the use of online surveys using the social networking sites and questionnaires at different markets in Brazil. A set of questions would be designed that would focus on the attitude of the users towards a service like Yelp in Brazil. The surveys and questionnaires would include questions that would help the research team analyze their response towards such a service. In this manner, it would be found out whether the users anticipate the services provided by Yelp in Brazil or not. The questionnaire would be simple in order to ens ure a higher response rate. The following would be the key information to be acquired through the questionnaires: 1. What are users overall perceptions and attitudes towards the services like the ones provided by Yelp? 2. How users view Yelp as compared to other such websites in Brazil. 3. Understanding the attitude of the users by understanding the cultural specifics that are most common in Brazil. 4. The factors that the users like and dislike regarding the markets of Brazil and how a service like Yelp would help them decide where to shop and where not to. 5. What the users in Brazil know about Yelp, what they like about its services and what do they dislike about it. The secondary research would include the analysis of market researches already conducted by other organizations or independent researchers. It would